When was fender sold




















He eventually sold the company to Grover Jackson in Under Jackson, the Charvel brand rose to prominence. Jackson guitars, also created by Grover Jackson, are considered the wilder, high-performance alternatives to its more traditional cousins sold under the Charvel brand. Jackson guitars have evolved over time.

The company has claimed that it is the longest-operating true custom guitar shop in the United States, with many of its original staff still producing high-quality instruments. Fender acquired the Jackson brand along with its purchase of Charvel. Produced and marketed to be inexpensive guitars for beginner players, Squier guitars represent the lower end of Fender's vast array of instruments. Under the Squier brand, Fender makes less expensive versions of its popular Stratocaster and Telecaster models, among others.

Originally a string manufacturing company for violins, banjos, and guitars, Fender acquired Squier in and began producing Squier guitars in Bigsby Electric Guitar Company began in the '40s, during the early days of the modern electric guitar. In , Gibson guitars purchased the company, and in , the Gretsch Company purchased Bigsby.

Bigsby vibrato tailpieces are popular with guitarists and are featured on a wide range of instruments, in addition to its guitars. In January , after a decade of joint ownership, Servco Pacific Co.

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I Accept Show Purposes. Your Money. Fender at this point now had over employees, of them in manufacturing. Randoll not having the resources to purchase the company himself, agreed to find another buyer. In August the Fender Mustang was introduced. CBS began making changes almost immediately.

He quit less than two years later over a dispute regarding the quality of an amplifier CBS planned on producing. His departure was due to corporate politics and concerns over quality. Many other long term employees felt quality was taking a back seat since CBS took over. It was strange. Plenty were decent enough instruments, but few were great instruments. We were brought in to kind of turn the reputation of Fender around, and to get it so it was making money again.

It was starting to lose money, and at that point in time everybody hated Fender. We thought we knew how bad it was. We took for granted that they could make Stratocasters and Telecasters the way they used to make them, but we were wrong. So many things had changed in the plant. S production of Fender guitars. Other guitar makers had created solidbody electric guitars as early as the mids, and in his book, Fender: The Inside Story, Forrest White, former vice-president and production manager for the Fender Electric Instruments Company, traces the concept of the Telecaster to a guitar that a part-time guitar maker in southern California, Paul Bigsby, created in for Merle Travis.

Fender supplied amplifiers for the Saturday night "Cliffe Stone Show" in Placentia, California, and there seems little doubt that Fender would have seen Travis play his custom-designed electric guitar on the show.

In , Travis wrote in the JEMF Quarterly that he loaned his guitar to Fender for a week to make a copy, and he argued for years that he, not Fender, should be considered the father of the solidbody electric guitar.

Regardless, in , Fender received a patent for "a new, original, and ornamental Design for a Guitar," and it was Fender who popularized the electric, solidbody guitar. Before long, however, Leo Fender became unhappy with his distribution arrangement with Radio-Tel, which seemed content to focus its marketing efforts on Fender's amplifiers and lap-steel guitars. In his book, White quotes his former employer: "During this time, they Radio-Tel didn't sell hardly any of our solidbody guitars.

We never found out about the termites until dealers started calling us about holes in the guitars. We ended up taking back guitars and had to burn them all. Surprisingly, his partners in the venture were, or had been affiliated with Radio-Tel, including Donald Randall, former sales manager who became president of the distribution company, and Charles Hayes, a former salesman.

The third partner was F. Hall, who owned Radio-Tel. Later that year, Hall purchased the Electro String Instrument Corporation from founder Adolph Rickenbacker, putting himself in the position of being both Fender's competitor and partner. When Hayes died in an automobile accident in , Fender and Randall bought his interest in Fender Sales from his widow and ousted Hall.

Fender and Randall each then owned 50 percent of the distribution company, although Fender continued to own percent of Fender Electric Instruments. In , Fender Electric Instruments introduced the Stratocaster. While the Telecaster may have looked like a canoe paddle, Tony Bacon and Paul Day, authors of The Fender Book, describe the Stratocaster as "in some ways [owing] more to contemporary automobile design than traditional guitar forms, especially in the flowing, sensual curves of that beautifully proportioned, timeless body.

It became the most popular and most copied solidbody electric guitar ever made. It was also the guitar that would make Fender Electric Instruments worth millions of dollars and make Leo Fender an icon among rock musicians. Building on the phenomenal success of the Stratocaster, Fender Electric Instruments introduced a line of less expensive guitars and amplifiers in The "studio instruments" were branded with the name "White," a tribute to Fender's production manager, Forrest White.

The company also introduced a three-quarters sized solidbody guitar in , an electric mandolin in , a short-lived electric violin in , and its first acoustic guitars in Fender dabbled briefly with brass instruments, buying a horn company and introducing the Hayes brand in However, the horn business, like the White brand, was abandoned a year later.

Fender Electric Instruments, which had fewer than 15 employees in , had more than employees by the time it incorporated in At the time, the company was producing 1, amplifiers, electric guitars, acoustic guitars, and other instruments per week, and was the largest exporter of musical instruments in the United States. Fender Electric Instruments employed people, of them in manufacturing.

Randall didn't have the resources to purchase the company himself but agreed to find another buyer. On Jan.



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