Linkedin what is profile strength

The strength of your profile will increase as you add more relevant content to it. The feature recommends which profile sections you could add to in order to improve the discoverability of your profile in search results, and to increase profile search appearances. The meter is displayed on both desktop and the LinkedIn mobile app. The Search Appearances profile feature displays statistics on how many people found you through a search on LinkedIn.

This feature also provides member insights about those who searched for you, such as their companies and job titles, which can be used to surface professional opportunities that are relevant to you. Look for the bell on your phone or desktop if you are not sure where to access these. Profiles with no photo are perceived as incomplete or dormant and are less likely to be viewed.

Using the wrong type of photo can be even worse than having no photo at all. Avoid photos with pets, kids, significant others and anything that could be viewed as inappropriate for business. Remember, LinkedIn is a professional networking site for business, so use a photo that reflects a professional business image. You have characters in your headline to quickly tell people what you do.

Using brief, informative and compelling keywords will help people find you and will lead to more profile views.

Make sure you tell people what it is that defines your personal brand. Also, be sure to include the industry you work in and your geographic location under your headline as well.

The summary section of your LinkedIn profile is your professional elevator pitch. It is a way to describe who you are, what you do, what you have done, what you are passionate about and what makes you unique. As far as endorsements go, some good karma helps. Endorse the skills of current or former colleagues but only if you can genuinely vouch for them.

Those colleagues may, in turn, endorse your skills. And while listing the university you attended and the degree you earned is simple, there are ways to make the most out of this section.

Include specifics about what you studied at university, any honors or awards you received, and volunteer or extracurricular activities you were involved in. Try to relate them to your current career goals. LinkedIn is about professional networking, so it should go without saying that adding connections is crucial. You need at least 50 connections to achieve All-Star status but, hopefully, you can expand your network beyond that. There are no set rules for adding connections. Remember that quality counts over quantity.

You can also sort of connect with business influencers. Instead of a personal connection, LinkedIn allows you to follow well-known industry influencers and keep track of their posts and insightful comments. For example, the writers at Empire Resume follow figures like Mark Cuban, Melinda Gates, and Richard Branson to stay up to date on their insights into the business world.

LinkedIn users with complete and active profiles are much more likely to be contacted about job offers. LinkedIn is a powerful business networking tool and its influence continues to grow in our digital age.

Some of the statistics about the site are mind-blowing. For instance, there are about 20 million companies on LinkedIn and around 14 million jobs posted on the site at any given time. The more effort you put into creating a stellar LinkedIn profile, the better your chances are at advancing your career. Go beyond merely achieving All-Star status and do things like post updates, articles, give and receive recommendations, and join groups to interact with other users.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at or Email me at [email protected]. Guest post by Bruce Bixler , previously published on Hobknobery. You must be logged in to post a comment. Share 0. Tweet 0.